Your privacy matters to us. This Privacy Policy explains exactly what personal data smsm.ph collects, why we collect it, how we use it, and the rights you hold as a data subject under Philippine law.
Last Updated: January 1, 2026Six principles that guide how smsm.ph handles every piece of data you share with us.
smsm.ph fully complies with the Data Privacy Act of 2012 (Republic Act No. 10173) and its Implementing Rules and Regulations. Your personal data is processed only on lawful bases, and your rights as a data subject are respected at every step of your journey on the platform.
We collect only the personal data that is strictly necessary for the specific purposes described in this Privacy Policy. We do not collect data speculatively or for purposes unrelated to operating the smsm.ph platform, fulfilling our PAGCOR compliance obligations, and providing you with a safe gaming experience.
smsm.ph implements industry-standard technical and organizational security measures — including TLS encryption, access controls, and regular security audits — to protect your personal data against unauthorized access, disclosure, alteration, and destruction. Security is built into the platform from the ground up, not added as an afterthought.
smsm.ph does not sell, rent, or trade your personal data to third-party marketers or data brokers under any circumstances. Your information is shared only with the specific categories of third parties described in this Privacy Policy — game providers, payment processors, and regulatory authorities — and only to the extent necessary for the stated purpose.
Under the Data Privacy Act of 2012, you have the right to be informed, the right of access, the right to rectification, the right to erasure or blocking, the right to object, the right to data portability, and the right to lodge a complaint with the National Privacy Commission (NPC). smsm.ph will respond to all valid data subject requests within the timeframes required by law.
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, to comply with our legal and regulatory obligations (including PAGCOR record-keeping requirements and AML obligations), and to resolve disputes. Once the applicable retention period expires, your data is securely deleted or anonymized.
Your Privacy, Protected. This Privacy Policy applies to all personal data collected by smsm.ph through the smsmph.org website and any associated mobile-optimized interfaces. By registering an account or using the smsm.ph platform, you acknowledge that you have read and understood this Privacy Policy and consent to the processing of your personal data as described herein.
smsm.ph ("we," "us," "the Company," or "smsm.ph") is committed to protecting the privacy and personal data of all individuals who interact with our online gaming platform. This Privacy Policy describes our practices with respect to the collection, use, storage, sharing, and protection of personal data in connection with the smsm.ph platform accessible at smsmph.org.
This Privacy Policy is issued in compliance with Republic Act No. 10173, otherwise known as the Data Privacy Act of 2012 ("DPA"), its Implementing Rules and Regulations ("IRR"), and the issuances of the National Privacy Commission ("NPC") of the Philippines. It is also informed by our obligations under Republic Act No. 9160, the Anti-Money Laundering Act of 2001 (as amended), and the regulatory requirements of the Philippine Amusement and Gaming Corporation ("PAGCOR").
Please read this Privacy Policy carefully. If you have questions about how smsm.ph handles your personal data, you may contact our Data Protection Officer using the details provided in Section 15 of this Policy.
For the purposes of the Data Privacy Act of 2012 and its IRR, smsm.ph is the personal information controller in respect of the personal data collected through the smsm.ph platform. As personal information controller, smsm.ph determines the purposes and means of processing your personal data and is responsible for ensuring that such processing is carried out in accordance with applicable Philippine data privacy law.
Data Controller: smsm.ph
Website: smsmph.org
Data Protection Officer Email: [email protected]
Regulatory Oversight: Philippine Amusement and Gaming Corporation (PAGCOR)
smsm.ph collects the following categories of personal data in connection with the operation of the platform:
smsm.ph does not collect sensitive personal information as defined under Section 3(l) of the Data Privacy Act (such as health data, political opinions, or religious beliefs) except where strictly required by law — for example, where a player discloses a gambling-related health concern in the context of a responsible gaming self-exclusion request.
smsm.ph collects personal data through the following means:
smsm.ph processes your personal data on the following lawful bases under the Data Privacy Act of 2012:
| Processing Purpose | Legal Basis |
|---|---|
| Account registration and management | Performance of a contract (your Player Account agreement with smsm.ph) |
| Identity verification (KYC) | Legal obligation (PAGCOR regulations; RA 9160 AML requirements) |
| Processing deposits and withdrawals | Performance of a contract |
| Fraud prevention and AML monitoring | Legal obligation; legitimate interests of smsm.ph |
| Responsible gaming monitoring | Legal obligation (PAGCOR responsible gaming requirements); legitimate interests |
| Customer support | Performance of a contract; legitimate interests |
| Marketing communications (opt-in only) | Consent |
| Platform analytics and improvement | Legitimate interests of smsm.ph |
| Regulatory reporting to PAGCOR | Legal obligation |
smsm.ph uses the personal data we collect for the following specific purposes:
smsm.ph does not sell your personal data. We share your personal data only with the following categories of recipients, and only to the extent necessary for the stated purpose:
Third-party game software providers whose games are available on the smsm.ph platform may receive limited technical data (such as a pseudonymous player identifier and session data) necessary to operate the game and record outcomes. These providers are contractually bound to process such data only for the purpose of game operation and in compliance with applicable data privacy law.
GCash, PayMaya/Maya, and banking partners receive the financial and identity data necessary to process your deposit and withdrawal transactions. These entities operate under their own privacy policies and are subject to Bangko Sentral ng Pilipinas (BSP) regulations.
Third-party KYC and identity verification service providers process your identity documents and biometric data (where applicable) on our behalf to verify your identity and age. These providers act as personal information processors under our instructions and are bound by data processing agreements consistent with the DPA.
smsm.ph will disclose your personal data to PAGCOR, the Anti-Money Laundering Council (AMLC), the National Privacy Commission (NPC), and other Philippine government authorities where required by law, court order, or regulatory directive. We may also disclose data to law enforcement agencies where necessary to prevent, detect, or prosecute criminal activity.
Legal counsel, auditors, and other professional advisers engaged by smsm.ph may access personal data on a need-to-know basis, subject to professional confidentiality obligations.
smsm.ph will never share your personal data with third-party advertisers, data brokers, or marketing companies without your explicit prior consent. We do not engage in the sale of personal data under any circumstances.
smsm.ph uses cookies and similar tracking technologies on the smsmph.org website to operate the platform, remember your preferences, maintain your login session, and analyze how the platform is used. The following categories of cookies are used:
You may manage your cookie preferences through your browser settings. Please note that disabling strictly necessary cookies will prevent you from logging in and using the platform. smsm.ph does not use third-party advertising or behavioral tracking cookies.
smsm.ph implements a comprehensive set of technical and organizational security measures to protect your personal data against unauthorized access, disclosure, alteration, loss, and destruction. These measures include:
While smsm.ph takes all reasonable steps to protect your personal data, no internet transmission or electronic storage system is 100% secure. You are responsible for maintaining the confidentiality of your account credentials. If you suspect unauthorized access to your account, contact our support team immediately.
smsm.ph retains your personal data for the following periods:
| Data Category | Retention Period | Basis |
|---|---|---|
| Account registration and KYC data | 5 years after account closure | PAGCOR regulations; RA 9160 AML requirements |
| Financial transaction records | 5 years from transaction date | RA 9160; PAGCOR record-keeping requirements |
| Gaming activity logs | 3 years after account closure | PAGCOR regulations; dispute resolution |
| Customer support records | 3 years from last interaction | Legitimate interests; dispute resolution |
| Self-exclusion records | Duration of exclusion + 5 years | PAGCOR responsible gaming requirements |
| Marketing consent records | Until consent is withdrawn + 1 year | DPA consent accountability requirements |
| Technical/device logs | 12 months from collection | Security monitoring; fraud prevention |
Upon expiry of the applicable retention period, personal data is securely deleted or irreversibly anonymized. Where data is anonymized, the anonymized dataset is no longer personal data and may be retained for statistical and analytical purposes without time limit.
Under the Data Privacy Act of 2012, you have the following rights with respect to your personal data held by smsm.ph:
To exercise any of these rights, please submit a written request to our Data Protection Officer at [email protected]. We will respond to all valid data subject requests within fifteen (15) days of receipt, or within such extended period as permitted by the DPA where the request is complex or numerous.
Please note that certain rights are subject to limitations. For example, we cannot delete data that we are legally required to retain under PAGCOR regulations or the Anti-Money Laundering Act. Where we are unable to fulfill a request in full, we will explain the reason in our response.
The smsm.ph platform is strictly intended for adults aged 21 years and above, in accordance with PAGCOR regulations governing casino-style online gaming in the Philippines. smsm.ph does not knowingly collect personal data from individuals under the age of 21.
Age verification is conducted as part of the KYC process for all new accounts. Where smsm.ph discovers that personal data has been collected from an individual who is under 21 years of age, the account will be immediately closed, all funds will be handled in accordance with our Terms & Conditions, and the personal data will be deleted as soon as practicable, subject to any legal retention obligations.
If you are a parent or guardian and believe that a minor has registered an account on smsm.ph, please contact us immediately at [email protected] so that we can take prompt action.
Some of smsm.ph's third-party service providers — including certain game providers and technical infrastructure providers — may be located outside the Philippines. Where personal data is transferred to a recipient in a country that does not provide an equivalent level of data protection to the Philippines, smsm.ph will implement appropriate safeguards to protect your personal data, such as contractual clauses approved by the National Privacy Commission or equivalent data transfer mechanisms.
By using the smsm.ph platform, you acknowledge that your personal data may be transferred to and processed in countries outside the Philippines, subject to the safeguards described above. smsm.ph will not transfer your personal data to any jurisdiction where such transfer would be prohibited by Philippine law.
smsm.ph reserves the right to update this Privacy Policy from time to time to reflect changes in our data processing practices, applicable law, or PAGCOR regulatory requirements. When we make material changes to this Privacy Policy, we will notify registered players by email to the address on file and by posting a prominent notice on the smsm.ph platform at least seven (7) days before the changes take effect.
The "Last Updated" date at the top of this page indicates when the Privacy Policy was most recently revised. Your continued use of the smsm.ph platform after the effective date of any revision constitutes your acceptance of the updated Privacy Policy. If you do not agree to the revised Privacy Policy, you must stop using the platform and may request deletion of your account and personal data (subject to our legal retention obligations) by contacting our Data Protection Officer.
We encourage you to review this Privacy Policy periodically to stay informed about how smsm.ph protects your personal data.
If you have any questions, concerns, or requests relating to this Privacy Policy or the processing of your personal data by smsm.ph, please contact our Data Protection Officer:
Data Protection Officer — smsm.ph
Email: [email protected]
General Support: [email protected]
Response time: within 3 business days for privacy inquiries
If you are not satisfied with our response to your data privacy concern, you have the right to lodge a complaint with the National Privacy Commission of the Philippines:
National Privacy Commission (NPC)
Website: privacy.gov.ph
Address: 5th Floor, Delegation Building, PICC Complex, Pasay City, Metro Manila, Philippines
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